Coca-Cola® wanted to unite the world in the Longest Celebration the World Cup has ever seen. To do it, we leveraged existing web platforms, including YouTube and Google, to create a campaign that lived where the fans were, could be embedded in virtually every social media site, and could be experienced from any computer or mobile device. Coca-Cola® wanted to unite the world in the Longest Celebration the World Cup has ever seen. To do it, we leveraged existing web platforms, including YouTube and Google, to create a campaign that lived where the fans were, could be embedded in virtually every social media site, and could be experienced from any computer or mobile device.Coca-Cola® wanted to unite the world in the Longest Celebration the World Cup has ever seen. To do it, we leveraged existing web platforms, including YouTube and Google, to create a campaign that lived where the fans were, could be embedded in virtually every social media site, and could be experienced from any computer or mobile device.Coca-Cola® wanted to unite the world in the Longest Celebration the World Cup has ever seen. To do it, we leveraged existing web platforms, including YouTube and Google, to create a campaign that lived where the fans were, could be embedded in virtually every social media site, and could be experienced from any computer or mobile device.Coca-Cola® wanted to unite the world in the Longest Celebration the World Cup has ever seen. To do it, we leveraged existing web platforms, including YouTube and Google, to create a campaign that lived where the fans were, could be embedded in virtually every social media site, and could be experienced from any computer or mobile device.Coca-Cola® wanted to unite the world in the Longest Celebration the World Cup has ever seen. To do it, we leveraged existing web platforms, including YouTube and Google, to create a campaign that lived where the fans were, could be embedded in virtually every social media site, and could be experienced from any computer or mobile device.